EBook Writing and Marketing Secrets

“They made it sound so easy” is what I hear regularly from people who come on my calls or sign up for my courses. They, of course, are the people who sell you an expensive online course and make it all sound like you’ll be making more money than you ever have in your life by the time their class is over.

Well, I am here to tell you that you can make lots of money, but it will take time and effort on your part. It is simple, once you learn what you need to do to build an online business, but it is not easy. Remember that this is a business, much like any business, and you need to lay the foundation and learn the skills required to get it up and running. I was able to do it once I realized that all of the skills required were learnable skills, and I made up my mind to learn them.

First, choose a niche market. This is like opening up a bricks and mortar store - it must have a product or service to offer to others.

Next, begin to write as much as you can on this niche topic - articles, blog posts, an eBook - so that you will have products and begin to attract customers. You may also have to run ads in ezines and on Google to attract enough new prospects to start making money.

Finally, learn everything you can about your systems - autoresponders, shopping cart, website, teleseminar system, traffic, conversion, tracking, etc. The more you learn the more money you will make.

Once you are making money, you can outsource the parts of your business that you do not enjoy and take too much of your time. If you stick to this business model, you will make more money than you ever have before.

Taking action is the only way to achieve what you want in your life. If you want to write an eBook, start a business online, or be paid for speaking engagements, you can take action and make it happen, or keep doing the same things you have been doing and expect the results to be different. The shortest distance between Point A and Point B will always be a straight line.

You may need to have a mentor help you or to take online courses to learn the skills necessary to achieve the success you want to attain. So, write down what your goals are, what you need to achieve these goals, and how you plan to go about getting from your Point A to Point B.

My weekly teleseminars are designed to help you with the skills you need to learn to be successful on the internet. Take action now by signing up and listening to these informative training calls.

The very best time to write your sales letter is while you are writing your eBook or other information product. During this time of creating a product to sell on the internet you are more aware of the benefits it will have to the final user. As you are writing or recording your eBook or other information product, write down the features and benefits of  what you have to offer.

You can also use the details of your product to write powerful headlines. You will be emotionally connected to your writing during this creation stage, and that is when the best sales material will come through. You can share stories about how you came to write you eBook and tell your readers more about how this information will help them to achieve similar results and outcomes.

Go back and forth between your eBook and your sales page. Include the reader in the entire process and your sales copy will speak directly to them. Use bullet points to point out features and benefits that may otherwise be overlooked. Years from now you will be glad you took the time to write the sales copy early on in the product creation process.

Make writing your eBook a priority in your life. Finding the time to write your eBook may simply be a matter of time management. Time is the great equalizer; no matter who you are or who you know, we all have the same 24 hours each day. It is up to us how we use this precious time. Here is the way I took a look at my time and found a way to write for about two hours each day. I have written about time management for writers before on this blog.

• First, make the decision to do it. If you want to write articles, post to a blog, or write an eBook, tell yourself and others about it.
• Write it down where you can see it every day. Have a visual reminder can make a big difference in your results.
• Write in fifteen minute increments. I find that I can write for fifteen minutes without editing what I have just written. After I have done this for two or three fifteen minute periods, I go back and take a closer look at my writing.
• Whether you work from home or Read the rest of this entry »